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All Posts By

Abishek GM (Kev)

bark.com

This Is What Bark.com Said About Us…

By | Networking Bizz News

If you haven’t considered working with an agency for your company yet…

Here’s what you should know…

Instead of hiring someone in-house and training them for weeks…

You could rely on an agency and have them do all the professional work for you.

That way, you won’t waste time micromanaging more people…

You’ll spend a lot less paying an agency than a full-time worker…

And you’ll have more confidence in a team that already has the latest tools to help you achieve your goals faster.

For example, it’s better to rely on a website designer to build your website for you (if you don’t know a thing about websites).

When you use someone else’s expertise, you can spend time focusing on your best.

Instead of wasting time trying to figure things out on your own.

And you can ensure the quality of your website will be great since professionals will handle it.

The same goes for SEO services too…

If you don’t have the proper resources in-house to help you increase your SEO…

You should consider letting an agency take over and speed up your success.

Because the sooner you can make improvements, the more results you’ll see.

Imagine when more customers start to notice your business more because your SEO ranking increased…

That would be well worth the time and money spent for a greater ROI.

And if you’re not sure where to look for to work with the right agency…

We always recommend finding an agency that has proven they have experience in the field (and some credibility helps too).

Like Networking Bizz, our team works hard to earn our recognition.

Because we would like our clients to continue trusting us…

And we sure proved our dedication when we achieve the certificate of excellence again from Bark.

Here’s a look at how the badge looks:

Excellence

You see, Bark.com is a reputable platform where business owners can find the right agencies to work with.

And we won our award by building up our reviews, responding in time, and completing our profile so that visitors can learn more about our performance.

So if you think you need extra help from an agency instead of interviewing candidates until you find the right people to hire…

Why not just let Networking Bizz handle all your marketing matters?

We’re confident about helping your business grow in 2020!

So if you would like a free consultation from us today…

You can reach us at +1(213) 792-4577.

Talk to you soon 🙂

 

Email Marketing Tips and Tricks to Boost Lead Generation

Email Marketing Tips and Tricks to Boost Lead Generation

By | Social Media News

There are many email marketing tips and tricks that have been going around in the industry. Each of them works differently for every organization. As a marketer, you have to find the best one that aligns with your service and organization as a whole. Almost 77% of B2B marketers have been using email marketing for driving leads. Another report says that there are around 72% of B2B buyers that want to share useful content through email.

Using the relevant images in the email

email marketingA human brain can comprehend an image faster than the text. So, when you use the images that support your copy, the targeted audience will be more likely to read through the mail. A relevant and high-quality image can make all the difference for a high number of conversions.

Clean design

You may have heard this “simplicity is the ultimate sophistication.” When your email is cluttered with much content, colors, the reader may get distracted from the real message. Make sure that your emails are pleasing for their eyes and motivate them to read it till the end.

Using Gmail ads for targeting the competitor’s audience

As in B2B, we know a lot of attention is given to the competitor’s customers. Gmail ads help in targeting the Google ad campaigns to the recipients who have received the email from the competitor. This can be helpful for some of the businesses and generate good leads.

Working on the right subject line

You would have heard this many times from the industry experts, “a right subject line can make or break the connection with the potential customer.” In a competitive world, when you have just a few seconds to catch the attention of the recipient while they go through a pile of other emails, the right subject line can be the best connector between you and your prospect.

Linking it to the landing page

landing pageThe landing pages are the best and the right point of communication with the prospect. When you link the email content with the landing pages, the recipient will be redirected to these pages. As the landing pages are efficiently designed, it has the potential to make the first good impression on the minds of the customer.

Optimizing for mobile

Mobile personalization is a must-have for all organizations. As a marketer, it is necessary to optimize emails for mobile.

Making the right segmentation

When you know where your audience is in the sales funnel, it will help you to craft a better email message. Segmentation of the audience is done on the basis of geography, engagement, preference, interest, browsing history, demographics, cart abandonment, etc. As you can see in the below image, show them the products for what they will be interested in, or show them the accessories to help them move closer for making the purchase.

Personalizing the automated email campaigns

Personalization has been termed as the new future of marketing. A survey even found that more than 63% of the consumers expect personalization as a standard service. When you personalize the automated email campaign, then customers feel more connected than usual.

Creating gated content

Gated content has been referred to as a piece of content that is provided to the lead in return for their contact information. You have to develop the gated content that helps the lead understand their major challenges. As a marketer, be confident in providing actionable advice through the researched insight for taking the next step in the sales cycle.

website popDisplaying pop-ups

One of the obvious reasons why you are not getting enough leads is that you are not asking your prospect the right question at the right time. You can insert some pop-ups while sending an email to your recipient. These email pop-ups can help create a clear Call-To-Action, giving irresistible, eye-catching design, and asking the feedback to the visitor. Keep the request noticeable with the floating bar and others.

Promoting via other marketing channels

Another way of promotion with an email lead campaign is via the business blog. With the help of educational and informative blogs and effective messaging, blogging can help the business to get more customers. Use the email for driving readers to the blog and for deeper engagement with them.

Geo-tagging the updates

Instagram is one of the mobile social sharing sites. As anyone having a phone can use Instagram from wherever they are, geo-tagging can help for promoting engagement and driving high traffic to the landing pages and the email gated events.

Conclusion

Every organization executes email marketing campaigns, but what can differentiate your strategy from theirs is the way you use it for your advantage. Utilizing the right email marketing tips and tricks at the right time can make your email marketing strategy stand out. As recipients receive a huge number of emails, they lose the patience in going through each of the emails.

10 of the Best Digital Marketing Strategies for Startups

10 of the Best Digital Marketing Strategies for Startups

By | Digital Marketing & Google News

Marketing has changed at a rapid pace. Some marketers even believe that marketing has changed more in the past two years than in the previous 50 years.

Most startups these days have adopted digital marketing. But not all the weapons that digital marketers have in their arsenals are equally effective. Some digital marketing strategies hit the bullseye, while others don’t even come close.

Ready to Get Started?

1. Email Marketing

email-marketingDespite predictions of its death in the marketing world, emails are still around and delivering a handsome return on investment to marketers.

In a recent survey conducted by Demand Metric and the Data & Marketing Association, it was concluded that email marketing had an impressive ROI of 122%.

That was four times higher than the other marketing channels which were analyzed. Those channels included paid search, direct mail, and social media.

Though email marketing is highly effective, not all startups are able to harness the true power of email marketing. But some brands have excelled at email marketing.

2. Social Media Marketing

Social MediaSocial media has become a powerful marketing tool these days.

According to a Social Media Examiner’s report, 90% of marketers confirmed that social media is important to their businesses. And 89% of marketers indicated that their social media initiatives have generated increased exposure for their companies.

The following is a list of the benefits offered by social media marketing:

  • It increases exposures and traffic.
  • Social media marketing develops loyal customers.
  • It improves search ranking and generates leads.
  • It establishes thought leadership.

3. Pay-Per-Click Marketing (Google AdWords)

PPCPay-per-click (PPC) marketing is a method of using search engine advertising to bring visitors to your website. PPC is a powerful marketing tool to generate sales-ready leads.

Pay-per-click advertising offers many practical advantages, such as:

  • You can reach your customers at the right time with the right ad.
  • High ROI as you will have to pay only when an interested person clicks.
  • Control over how much you want to spend.
  • Data and insights to help sharpen other marketing strategies.

PPC campaigns exhaust the budget quickly. So it requires a certain kind of expertise to engineer a successful campaign that generates more conversions than clicks.

4. Search Engine Optimization

There are hundreds of websites in your niche alone. How can your website come up on the top when potential customers search for the keywords relevant to your business?

This is where search engine optimization (SEO) plays a decisive role.

If your website ranks high in search results when your potential customers search for the keywords related to your products or services, it leaves an impression that you are a reputable company.

5. Influencer Marketing

Influencer marketing is a highly effective tool for startups to grow their brands. And the best thing is that it’s inexpensive compared to traditional marketing channels.

  • Most customers have become immune to traditional marketing channels.
  • Influencer marketing is less expensive than other promotional strategies.
  • Influencer marketing is easy-to-implement.
  • Word-of-mouth aspect of influencer marketing builds trust for your brand.
  • Customers will engage with your brand because of the authenticity of influencers.

6. Content Marketing

content marketingContent marketing has become a must for businesses these days, whether you are working in the B2B or B2C domain.

90% of B2C organizations are extremely/very committed to content marketing, and 88% of B2B marketers agree that content marketing is an important part of their marketing programs.

By adopting content marketing strategies for your startup, you can:

  • Increase visibility for your brand.
  • Build lasting relationships with your customers.
  • Boost brand awareness and brand recognition.
  • Build credibility and authority.
  • Create thought leadership.

7. Retargeting Ads

Your potential customers might not be convinced when they first visit your website. They need one or more nudges before they actually become your customers.

Retargeting ads do the nudging.

Retargeting is a means of marketing in which you show relevant ads to those who have previously visited your website.

8. Viral Marketing

As a startup, there’s no better way to create a strong buzz about your brand than going viral on the internet. Creating content that goes viral can make your business an overnight success.

9. Affiliate Marketing

Affiliate marketing can be treated as a sibling of influencer marketing. It too relies on the influence of people to bring in sales. Which is why you should consider integrating it with your influencer campaign.

You recruit affiliates for your brand to draw in leads for you. They can be thought of as salespeople who work on a commission basis. This commission is entirely up to you to decide. Whether you pay them according to the sales they generate or on a flat fee per product basis.

Affiliate links which are customized links you provide your affiliates with. They share the link with their social media circles who, in turn, can use the link to visit your site and make a purchase.

10. Referral Marketing

One of the best ways of promoting your brand is by letting your customers do it for you. Launching a referral program can be one of the best bets in such a situation. You can share a referral code with each of your customers, and they can share those in their circles.

When anyone from their circle purchases from your brand, you can provide a freebie or discount to the referring customer. This can motivate them to refer more people and help you grow your startup.

 

Top 8 Ecommerce Trends For 2020 You Can Implement Now

By | E Commerce Business News

Business is a dog eat dog world, and not keeping ahead of the curve can spell disaster. When it comes to staying ahead of said curve, there is one pie that you should have your fingers in. This pie is that of eCommerce. E-commerce is seeing a year on year growth of around 15% and in 2018 was responsible for approximately $3 trillion in sales.

Today we are going to look at some eCommerce trends that can be implemented now for 2020. These trends will hopefully see you and your business take a bigger slice of that pie.

Get Personal

Industry EventsWhen the world was in the height of the retail revolution, there was one thing that set a successful business to stand out above its competitors. That one thing was a different level of customer engagement. Just because the company is online does not mean a relationship cannot be built with a customer.

Having access to or having your own CRM system can be one of the most beneficial customer management tools available to you. Having access to and making use of personal data and customer history data will enable you to offer every returning customer a more personal service.

It’s also crucial to make it easy to get in touch with you or leave feedback. You might use an online form builder to create a contact form which you might embed on your website and product pages.

Be Flexible

Another huge thing for the consumer moving forward is the payment option. When sitting in the world of ecommerce, the more payment methods you accept, the more successful you will be.

Payments should not be strictly limited to credit or debit card. The offering of PayPal on top of this may not be sufficient enough to keep everything moving forward. One sure-fire way to get yourself ready for 2020 and beyond is to offer flexible payment methods over a space of time. This doesn’t necessarily have to be credit agreements. This could be a term of service account agreement between yourself and the customer.

Get Interactive

Offering a customer the chance to view a product from the comfort of their own home should be a step you are already implementing. One of the biggest issues when it comes to basket abandonment online is the doubt of purchase. This doubt comes from only being able to view a standard image of the product.

Having an option to view the entire product, however, will reduce the number of abandoned baskets exponentially. The process involves a 3D image of the product or a 360 video which is a slider control system that enables the customer to view almost every nook and cranny.

Business to Business

When we think of eCommerce its always on the level of business to customer basis. What if you were told that you could possibly make even more should you look at business to business? Business to Business e-commerce is, in fact, starting to grow at an even faster rate than that of business to customer.

Get AI

For some, there is a fear of a Bladerunner type world where AI is going to take over. When it comes to ecommerce, though, there are some aspects that AI should take over.

With the progression in technology and the increasingly fantastic opportunities that artificial intelligence has presented, not using it as a part of your ecommerce strategy would be a mistake. The primary function of the AI should be to automate the menial tasks for your company so your efforts can be concentrated elsewhere. AI can also provide your customers with a chat option in order to register specific details before reaching a member of the team. AI will even from time to time, solve fundamental customer issues automatically.

Get AI for your ecommerce business

One of the most important trends you should be jumping on is enhancing your ecommerce fulfilment process. When it comes to your fulfilment process, this is obviously at the very heart of your business.

The ecommerce fulfilment process can be enhanced ten-fold with the introduction of an order management system. The OMS itself can help future proof your business and when used properly, can make life a whole lot easier. The joy behind an OMS system is its ability to unify all of your business tasks and to also communicate fluently with your other business systems.

Go Video

We now live in a world of influencers, and at the heart of the influencer is video. Introducing video, even at its most basic level to your ecommerce business could be just the boost it needs.

The video could have many purposes. A video could introduce a product, or even offer instructions on how best to use the item. All in all, a video is a far more personal way of presenting a product to the customer. When a product is presented in such a personal way, it offers a sense of engagement that is rarely found in a digital retail environment.

Augmented reality

Introducing AR to your ecommerce business gives your customers the ability to see how something looks without even being next to it. Augmented reality now offers the customer an opportunity to place a piece of furniture in their living room to make sure it fits with aesthetics. A customer can now even try on glasses from the comfort of their own sofa. Augmented reality really is a fantastic way of stepping ahead of the curve.

So there we have it, trends you can implement right now to get a step ahead for 2020. Whether you decide to take on one or even all ten of the steps, you can be sure that your slice of the pie is going to be a big one.

Marketing Automation Tips for Small Business

6 Marketing Automation Tips for Small Business

By | Digital Marketing & Google News

Small businesses are utilizing marketing automation platforms to help grow their business more than ever before. When it comes to capturing leads and nurturing them into sales-ready prospects, marketing automation provides the tools to necessary to execute, manage and automate tasks that helps drive growth.

A study found on eMarketer showed marketing automation platforms improved lead management and lead nurturing by an overwhelming 86% among B2B marketers worldwide.

Needless to say, marketing automation is not going anywhere anytime soon. If you are a small business just getting started, here are a few marketing automation tips to help get you started.

1. Establish your goals for Marketing Automation

Ranking Algorithm Machine LearningAs a small business just starting out with marketing automation you should determine your objectives and establish a set of measurable goals that will ultimately shape how your campaigns will be designed.

When establishing these goals, you should consider what you are trying to accomplish with marketing automation. Most small businesses use marketing automation with the goal to increase e-commerce sales, lead generation, customer retention and repeat business. Marketing automation software can provide the tools necessary to accomplish these goals, however, it takes careful consideration and participation from Marketing and Sales teams to create campaigns that your audience will engage with.

2. Build your list from people interested in your products or services

optimizeThere are several tactics that you can use grow your email database for your marketing automation campaigns.

  • Newsletter Opt-ins
  • Create Content Gates for Lead Generation
  • Use Social Media to promote Lead Gen Offers
  • Host a Webinar
  • Promote an Online Contest

3. Segment your lists based on interests and tailor your messaging

Segmentation is key to any successful marketing automation campaign. If your business offers a wide variety of products or services, you should ensure that your email content is tailored to the interests of each specific customer to move them further down the sales funnel.

4. Make your Automated Emails appear as “Un-Automated” as possible

The beauty of marketing automation software is that it allows you to address the needs of your audience and the right time during the their journey, however, it is very easy to lose sight of the “human touch” that make campaigns most effective.

Start with a goal you want your audience to accomplish and map out all possible decisions and responses. Put yourself in your customer’s shoes and think about how you would respond to your message. Once this is mapped out, you can begin to scale and test your messaging.

5. Perform Split-Testing

A/B testing in email marketing is a method of conducting experiments using multiple variants of messaging to gather data on the best performing campaigns to make informative optimizations. Simply put, A/B campaigns can allow you to distribute two email messages to a list to test which email message has higher engagement metrics.

Split-Testing your campaigns is a proven way to make data-driven decisions regarding your campaign’s messaging, offering, design and much more. This powerful tool integrated in your marketing automation platform allows you to consistently improve the metrics that matter the most to your small business.

6. Start Small and Measure your Efforts

It takes time to develop a well-oiled, marketing automation machine capable of nurturing sales-ready leads. Small Businesses just getting started should understand the importance of testing campaign messaging and response to.

Here are some of the metrics you should be paying close attention at the very least:

  • Email Open & Click-Thru Rates
  • Unsubscribe Rates
  • List Growth
  • Website Engagement
  • Conversion Rate

Finally,

  • It is important that you identify your goals.
  • Diversify your lead generation efforts to capture your target audiences.
  • There is no one-size-fits-all customer, segment your audiences to deliver the right message at the right time.
  • Understand that marketing automation can and will fail if you lose sight of the “human touch”.
  • Like any marketing effort, start small, test and scale.

7 Facebook Marketing Trends Every Small Business Should Know in 2020

7 Facebook Marketing Trends Every Small Business Should Know in 2020

By | Social Media News

Facebook marketing has both grown and morphed into different forms over the years, but it has remained powerful. Small businesses can take advantage of the same audience that big companies have through Facebook marketing. As of 2020, there are 1.69 billion users on Facebook, and around 1.3 billion users on Facebook Messenger. Being able to tap into that market can turn your small business from an obscure donkey to a powerful unicorn. If you’re looking to up your game this year, here are seven Facebook marketing trends entrepreneurs should be aware of.

Chatbot Marketing

chatbotCustomers prefer being able to interact with businesses that can respond immediately round the clock. The rise of chatbots has shown how modern digital marketing has become more about conversations.

Consumers want that interaction with businesses, with 82% of them wanting an immediate response. Businesses that can provide that are able to retain their interest and convert more of them into paying customers. It also helps if they can do other things like accurately recall your buying history, recommend products, and so on.

Many big brands use chatbot for their customer service, marketing, and even for ordering their products and services.

Personalization

Generic messages annoy at least 63% of customers, who won’t think twice about turning away from brands that do so. While it takes more effort, personalizing your marketing is the biggest way to make yourself stand out this year.

You should personalize your content, products, message blasts, and other marketing materials to your customers. Around 80% of consumers are more likely to buy from a business that offers personalized experiences.

Personalized messages triggered by behavior are three times better at conversions than generic blast messages.

Video Marketing

video marketingVideo marketing has always been powerful, but its greater ease thanks to current technology makes it one of most powerful marketing trends for the next decade. Meanwhile, 72% of businesses have said that video marketing has boosted their conversion rates in some way.

Video is the most popular medium for learning about new products and businesses they’ve just encountered. This is even more so with the shift towards mobile devices, wherein long-form content is harder to read.

In fact, posting your videos on Facebook is great as you can easily get a lot of views and engagement.

Facebook Stories

PostAdding to video marketing on Facebook, you should also get into posting stories to update your audience in real time. Facebook Stories is becoming more popular in increasing brand awareness, especially among younger audiences.

You can take a photo or video and post it as a story quickly and easily, not having to plan it out like you would with a regular post.

Influencer Marketing

An influencer is a key leader in the community, who represents the people while also serving as your representative. Having an influencer with a considerable following in your niche who can vouch for your business can be a powerful marketing tool.

Social Commerce

The integration of ecommerce and social media has been growing, and people can even buy products directly through social media posts.Facebook doesn’t only have the marketplace, but also the checkout feature that lets them pay for products advertised within the platform.

That makes marketing and selling products much easier and more profitable in the long run.

Community and User-Generated Content

Building a community isn’t something you do in a short period of time, but it’s invaluable to any business. It’s a long-term investment of time and energy that can pay off big, and one major benefit is user-generated content (UGC).

That UGC may show customers using your products, and that can then be used to market them to the rest of your audience. You can do things like offer a discount for people who allow you to use their content, turning them into micro-influencers.

This form of micro-influencer marketing is just one of the ways you can leverage your community.

The seven trends mentioned above can be used to leverage these new ways of marketing your business within Facebook throughout 2020.

Facebook marketing is growing more powerful every year, but it also shifts from one form to another. Nowadays, it has moved to other places within the platform like Facebook Messenger marketing. If you can keep up, your business will benefit greatly by being on Facebook for the foreseeable future.

Tips for a Small Business Website That Works

By | Networking Bizz News

The purpose of a business website is to provide your potential clients or customers who use the Internet to access your business and make doing business with you, rather than someone else, an attractive proposition. The trick to getting what you want out of your site, such as leads and sales, is to have a site design that attracts the visitors you want and encourages them to do what you want them to do. To create a business website that works look at your site design and make sure it has these qualities.

Professional Appearance

Your website design needs to look professional. Some cookie-cutter website templates and/or home-made websites stand out like sore thumbs and do nothing to encourage anyone to do business with you. Unless you are an experienced website designer, you should hire one to design a website for your company.

Great Content

growThe endless sales pitch approach is vastly overdone and an instant turn-off for visitors. People come to your business website to see information about your business, and your products and/or services. They are already interested, to provide more relevant, additional content for them.

For instance, if you offer bookkeeping services, additional information on keeping records or tax tips are great value-added content. If you sell tiles, provide not only detailed information on your product lines but how-to information on installation.​

Easy for Doing Business

Somewhere on your website, you need to have a page that has your full contact information, including your mailing address and your phone number(s). It’s not good enough to just have an e-mail address. Carrying contact information on every page is even better.

Online Payment Options

online bankingIf you want people to buy your product, you have to make it easy for them. Invest in a good shopping cart, and make sure that you offer payment options such as credit cards and other online payment options, such as PayPal. People don’t want to have to bother to print off and mail in a form and a cheque.

Address Your Visitor’s Security Concerns

Customers are concerned about transmitting personal information, such as credit card numbers, over the Web. You need to not only have the appropriate technology (such as SSL) in place, but let your potential customers know about it, by putting your Secure Site certificates in prominent locations, and having a page that addresses your visitor’s concerns, such as an FAQ.

Search-Engine Optimization

SEONow your site showcases your business and the products or services you offer in a way that makes doing business with your company attractive. What’s next? Signage; showing the prospective customer the path to your business website’s door.

How do you show prospective customers the path to your business website’s online door? Primarily through good search engine placement, which means spending time on search engine optimization.

You need to give every page of your business website the best chance of ranking well in the search engines. Search engine optimization means that every page of your site has title tags and meta tags that are appropriate in terms of the keywords you have chosen for that page and that you’ve used each page’s keywords or phrases the ‘right’ number of times throughout each page.

Integrate Social Media

Nowadays most business websites are integrated with social media. Having a social media presence on Facebook, Twitter, LinkedIn, etc. adds further legitimacy to your business and can drive more traffic to your business website. The more tweets or Facebook likes your site gets the higher your website will rank in the search engines.

Web Hosting

While there are some free web hosts out there, many visitors will turn up their nose at your site when they see that your business is using one. The assumption is that the quality of business will have quality website hosting.

Most free hosting services do not allow you to use your own domain name. Your website URL will be a subfolder of the provider-supplied domain name, e.g. www.freehosting.com/acme. Using a free or ‘inexpensive’ web hosting service can also cause you problems because of excessive downtime––periods of time when no one can access your small business website at all

Networking Bizz: Making A Mark In Digital Advertising

Networking Bizz: Making A Mark In Digital Advertising

By | Networking Bizz News

With a change in the world of marketing, traditional marketing method has been outdated. Digital marketing has now taken center stage and is reaching audiences on a larger scale.

In this tough and demanding market, Networking Bizz was bestowed with the honor as one of the best advertising digital marketing agencies for the year 2020 in Pasadena, California.

At Networking Bizz, have a history of 20+ years of experience. We are a full-service digital marketing agency with a team of creative heads, developers, and strategists.

Recognitions

Other than being one of the best advertising marketing agencies for the year 2020 in Pasadena, we have received additional honors like:

  • 3 Best Rated Website Design Firm in Pasadena.
  • 2017-2018 Upcity Top 29 Website firms in the whole of Los Angeles.
  • Our website design projects featured in reputable publications like LA Weekly, Shopify Experts featured sites, etc.

Networking Bizz is proud of all the recognition we have received as a company because of our hard work and expertise.

Our Services:

There are 4 central core digital marketing services that we provide. The concentration on these services has made us that best at what we do:

 

  1. Website Design/Management
  2. E-commerce Design/Mangement
  3. SEO Management
  4. Google Ads Management

We follow a no commitment and no-contract policy to show how confident we are of our expertise.

Web Designing:

We are among the top website design company in the US. We take the clients’ ideas and help bring out the best. Features like planning, development, design, building, SEO, and management all come under the website design package.

E-Commerce Stores:

E-commerce marketing is generating sales by creating awareness of the products on online platforms. Our company has an edge on this because of our partnership with Google ads and our highly regarded SEO management.

Search Engine Optimization (SEO) Management:

This process increases the traffic and quantity of the clients’ websites through organic search engine results. We take a unique approach to help make sure that our clients’ site ranks high in any search engines for relevant phrases and keywords.

Google Ads:

We are partners with Google ads for the past ten years. What are Google Ads? It is an advertising system by Google. It is an efficient way to promote clients’ websites or products.

Accessing The Right Marketing For Your Business

It does not matter if you have a local business or global; Networking Bizz will help find solutions that are unique to your business. We not only provide services to big companies but also to medical, home services, law, franchises, and small businesses.

We bring straightforward and effective management packages and vast in-built digital experts. We function and work based on a data-driven solution. We, as a company, pride ourselves in the long term relationship we have with our customers.

If you would like us to help you increase your SEO rankings and outrank your competition, call us to schedule a free consultation session at 1(213) 792-4577 to clear any doubts.

What is Social Media Marketing?

By | seo advice for business

SMM means marketing on social networks, or the promotion of goods and services through digital media. Learn how to run a promotional campaign and increase traffic to your website.

Basic terms and ways of promotion

Social Media Marketing (SMM) is a type of internet marketing which uses the benefits of social networking sites as a tool of promoting websites, thus increasing traffic towards them and learning from users’ direct reactions.
SMM is based on the principle of organic search, which basically means that when the website or its connected social network page is more active, the website’s position on search engines rises, i.e. it will be in seen the first few results.
Considering the fact that 90% of users searching the internet do not look any further than the first page of the search engine, and that 70% clicks on the first three results only, it is obvious that the position on the first page of the search engine is the only goal to strive for when optimizing a website.

What is SMM used for?

The main goal of SMM is to improve communication with users, increase brand visibility and reach more (potential) customers.
SMM is being done by creating quality content that the users of social networks share with their friends (via transmitting information electronically, i.e. Electronic Word of Mouth, or eWoM).
The point of SMM is to obtain direct feedback from users (or potential customers), so that the company gets a personal stamp at the same time, i.e. it appears more human-like.
By means of interactive options on social networks, the customers get the chance to be heard, either by asking questions or by making complaints.
This type of SMM is called Social Customer Relation Management (Social CRM), which can further lead to enhancing credibility and return on investment (ROI), of course, if the users are satisfied with content, relationship with the company and the service provided.

How to use SMM?

Social Media Marketing functions on the principle of Social Media Optimization (SMO), i.e. the improvement of company image on social networks.
Similarly to Search Engine Optimization (SEO), SMO attracts new, unique visitors to the targeted website.
Why would search engines care for social networks? Simply because many people use their social media to search for things, share links and thereby participate in building a strong network of links (link building campaign).
SMM, that is SMO, can be done in two ways:

  • Active SMM promotion
  • Passive SMM promotion

Active SMM promotion

Active promotion means adding links (applications) which lead from the content on the website towards social networks (similarly to RSS and social media share buttons). Social networks which can be used as a means of SMM are the following:

  • Facebook
  • Twitter
  • Google+
  • LinkedIn
  • Instagram
  • YouTube
  • Pinterest

Each social network has its own Terms of Use, which I different for natural persons and legal entities, i.e. companies.
What only companies get is the option of launching a paid ad campaign so as to reach wider audiences, thus improving traffic towards a website or a targeted web page.

Passive SMM promotion

Passive promotion means promoting activities on social networks by updating statuses, publishing images, tweets, or articles on blogs.
Users’ reactions can be further analyzed in order to solve problems and remove dissatisfaction and improve their brand experience.
What is useful especially is that that information is obtained in real-time, which speeds up the entire process and opens the door to a new dimension of cooperation.

 

The Ultimate Website Marketing Strategy to Increase Conversions [Step-by-Step Guide]

By | seo advice for business

Every small business needs a strong website marketing strategy.

The Internet has drastically changed the way that most businesses build and promote their brands as more and more consumers are engaging with brands online before making a purchase. According to Business Insider, 40% of consumers are heading to the search engines to get more information as they make their purchasing decisions. This should come as no surprise given that Google gets over 100 billion searches each month.

What does this mean for your business? If you don’t already have an integrated website marketing strategy in place that includes an effective website and SEO strategy, then you may be missing out on valuable opportunities to reach and engage your leads online.

Or maybe your website isn’t fit to handle the strategy you do have in place. Check out your website’s performance with our free website analysis now. It only takes a few seconds that could save you a lot of money.

Below, we’ve created a step-by-step guide to creating an effective website marketing strategy for your business. By following the process below, you’ll be on your way to developing an integrated digital marketing strategy for attracting, engaging, and converting more leads over time.

Step 1: Conduct a website analysis.

The first step to creating an effective website marketing strategy is to audit your current website. By conducting a website analysis of your current site design and content, you can better understand what you’re doing well and where there may be opportunities for improvement.

When it comes to site design, you will want to consider the user experience. Your website should be easy to read and navigate. Review your navigation bar and site map to ensure that visitors can easily find and access the pages they are looking for. Make sure that font sizes and colors are easy to read and all images can be viewed, especially from smaller device screens. And before you go live with your new website design, test it out first on all devices. Also, check your website’s pages using different browsers. You can’t expect everyone to use Chrome browser just because you do. Try it out and see if it delivers the same functionalities across all browsers. You see, aside from the content, user experience is one of the key factors for ranking on search engines.

When analyzing your site, you should also look at load times. Slow load times will not only impact the user experience but can also hurt you when it comes to SEO. To reduce load times, make sure that any images or video that you use on your site is condensed so it does not impact the time it takes for each page to load.

Another thing to look for during your website analysis is whether your site is mobile responsive. Mobile-friendly websites are no longer optional for businesses that want to remain competitive in the digital marketplace. In fact, Business Insider reports that mobile continues to drive the most sales growth for businesses. Yet only 60% of the top 100 global retailers have a site that is mobile responsive. Not only does a mobile responsive design help improve the mobile device user’s experience on your site, but it can also have an impact on your SEO.

In addition to analyzing your website design, it’s also imperative that you look at your site content. What pages do you currently have on the site? Do you give the user enough information to move forward in the purchasing process? Review your written content to ensure that it provides enough information for visitors to understand your business, products or solutions, and the value that you can provide.

Also, make sure that the content is written with your audience in mind. Headlines should be attention-grabbing and content should focus on your target buyers’ biggest challenges. Use a tone that resonates with your audience and tailor your topics to their preferences.

Step 2: Optimize your website for SEO.

The second step in developing a website marketing strategy is to optimize your website for SEO. After you have analyzed your current website and identified areas of opportunity, it’s time to make sure that your site is optimized for the search engines. Search engine optimization is the process of making changes to your website design and content to make it more attractive for the search engines. In turn, you are helping ensure that your site will appear on the search engine results page (SERP) for relevant keywords and phrases.

Best practices for search engine optimization are often changing or being added to as Google updates its search algorithm. However, there are a few principles that you’ll want to keep in mind as you make sure your website is optimized for search:

Keyword Research – One of the most important parts of your SEO efforts is your keyword research strategy. There are a variety of tools that you can use for keyword research, but the Google Keyword Tool is a great place to start. This helps you find search terms that are relevant to your business and better understand how many people are searching for these terms online.
Content – Once you’ve developed a list of potential keywords, you will need to plan and write content around these keywords and phrases. The goal here is not to stuff your content full of keywords, but rather to write informational and entertaining content that will add value for your audience once they find it on the search engines.
On-Site Optimization – In addition to using the keywords in the body of content, you’ll also want to pay attention to other on-page elements of your website such as titles, meta descriptions, images, and image tags. Use the keywords strategically when creating these different page elements to boost SEO.
Link Building – Link building is another important (and very complex) aspect of search engine optimization. Search engines look at how many pieces of content link back to your site as a way of understanding whether your site content is valuable. There are many different ways to build quality links, such as submitting your site to different directories or simply creating content that people will want to link to.
Overall, by improving your SEO, you can work to rank higher in the search engines for relevant terms. This allows you to drive more relevant traffic back to your site for measurable results. If you do not have anyone on your team that is experienced in SEO, you may want to consider hiring an SEO company for help with this part of your website marketing strategy.

Step 3: Start content marketing.

The third phase of your website marketing strategy is developing your content marketing. Content marketing is the process of creating and publishing valuable and relevant content that helps you attract and engage your target audience. By providing your target buyers with engaging content, you can work to build and foster stronger relationships with your leads.

Before you start creating content, you’ll want to develop a content strategy. This is the process of determining the different aspects of your content plan, such as:

What types of content you will create
What topics your content will focus on
Who on your team will create content
How often you will publish new content
What channels you will use to promote your content
Once you’ve created a content strategy, you can then work to develop a content calendar. This will help ensure that you are regularly publishing quality content on a consistent basis.

When it comes to your content marketing, it’s important that you choose topics that will be relevant and valuable to your target audience. You should also create a range of different types of content such as blog posts, e-books, infographics, videos, and other content assets that can help you build a stronger connection with your audience.

Step 4: Build a social media presence.

The next step in building your website marketing strategy is to work to build a social media presence. With social media marketing, your company can expand your reach online and work on driving more quality traffic back to your website. The first step in building a social media strategy is determining which social media channels you will use to attract and engage your audience. It’s important to remember that you do not need to be present on every social media platform. Instead, opt to spend your time and resources on the social media channels that your target audience frequents.

Once you know which social media platforms you will focus on, you’ll need to sign up for an account and start creating your business social media profiles, if you haven’t already. It’s important to keep branding consistent when it comes to images and descriptions. Be complete as much of your profile as possible to improve your chances of ranking in searches.

Now, it’s time to start building your social media presence. First, you’ll want to make sure that you are connected with your current customers on social media. Be sure to put links to your social media profiles on your website and in your shipping confirmation emails so that current customers and site visitors can check out your social media profiles and connect with you.

You can then work to grow your social media following by posting engaging content. In addition to posting updates and promotions from your business, you can share your content, such as links to blogs or gated content. You can also post links to third-party content that you think your audience will find valuable. The more quality content you post, the more likely your target audience is to follow along with your posts and engage with your brand on social media.

Step 5: Amplify with email marketing.

After you’ve started working to create more content assets and build your social media following, you can continue to amplify your website marketing strategy with email marketing. Email marketing enables you to get the word out about your new products and promotions while also driving traffic back to your website.

Before you start sending marketing emails, you’ll need to work on building your email list. There are a few different ways you can do this. You can start with the email addresses of your current customers. Then, work to build on your list by capturing new contact information from lead forms.

One way that you can work to collect email addresses from new leads is by creating a valuable incentive. An incentive that you might provide is a compelling content offer such as an e-book, checklist, or special guide that will help your leads better understand their challenges. You can create a landing page with a lead form that collects visitor email addresses in exchange for a free download of the content offer.

You can also add an email opt-in form to your website. Whether you use a header bar, a pop-up, or a side bar, you can ask your site visitors to sign up for your email list to stay up-to-date with the latest updates and content from your business. You can also place CTAs in some of your blogs or other content, encouraging your readers to sign up for your email list for more great content.

Step 6: Use paid advertising to speed up your sales cycle.

Though the goal may be to bring in as much organic search volume as possible, SEO takes time to work its magic. If you want to speed up your sales cycle a bit, you can introduce paid advertising into your digital marketing strategy. Paid advertising can help you bring more of your target buyers to your site where your content marketing and other elements of your digital marketing strategy can work to convert them.

There are two main options of paid advertising that you can introduce into your digital marketing strategy – Google PPC advertising and social media advertising. Let’s start with Google ads…

Google offers advertising on its search engine through Google AdWords or ads that display on relevant websites through the Google Display Network.

Both types of Google ads can help boost your visibility online and bring more visitors to your site. The Google AdWords content appears directly on the search engine results page, just above the organic results for the search term. This means that when users type in relevant search terms for which you have created ads, they will see your ad content at the top of the SERP. While Google Display ads will appear on the pages of relevant websites as a banner on the top, bottom, or side of the page.

Social media ads can also be used to help you boost visibility and drive more traffic back to your website. Social platforms like Facebook offer sophisticated ad targeting features that allow you to take advantage of user data in order to target those who are most likely to be interested in your brand. You can then deliver tailored ad content to these ideal buyers that encourage them to visit your site.

Next Step: Implementation!

Now that you know each step of the process, it’s time to consider whether your company has the time, resources, and knowledge to effectively implement your website marketing strategy. For most small businesses, every team member is already working at full capacity to keep business operations running smoothly. That’s why many business owners look for outside help when implementing their website strategy.

A website marketing strategy agency can help take care of all your website needs while your team continues to focus on your core business. The website experts at LYFE Marketing know just what it takes to help you create a stunning and effective website that will attract and convert more leads to help you grow your business. In addition to website design services, our team is also skilled at search engine optimization tactics that will help your business rank on the search engines, increase referral traffic, and build a strong online presence.

If you’re ready to get started, we are only a phone call away! Contact us today.

Top Tips to Improve Your Website SEO

Top Tips to Improve Your Website SEO

By | seo advice for business

Search engine optimization – better known as SEO – is the practice of boosting the quantity and quality of website traffic. Website SEO uses organic search results to increase brand exposure and website traffic. It’s about understanding people and what they are looking for online. Once you know your audience, you can deliver the content they want, which in turn improves engagement. We previously discussed the best strategies to implement during COVID-19 and SEO is one of the most crucial aspects. Let’s discuss why SEO is so important and also learn some top tips that you can apply to your business to list higher in the all-important search engine rankings.

Why is SEO Important?

SEO tools are important because search engines are at the heart of online traffic. While paid advertisements and social media can still be effective, most online traffic comes from search engines.

Search engines cover a lot more digital real estate and find themselves in front of more people. SEO results also get more clicks than paid advertisements. Around 3% of people (2.8%) click on paid ads. SEO offers up to 20 times the amount of traffic as paid advertising. With statistics like these, you simply can’t ignore its importance. If SEO seems too complicated to grasp, consider hiring a business that specializes in SEO.

It’s impossible to talk about SEO without recognizing its longevity. Good quality SEO by a company is evergreen. The content will always be there on your website, continuing to generate traffic for weeks, months, and years. Paid advertisements last only as long as the money does. SEO never goes away.

There are several different kinds of website SEO an SEO company will use for your website. The most common ones are content SEO, image SEO, and off-site SEO. Content SEO is optimized website content like articles and blog posts. Image SEO covers meta-descriptions and names for images on websites. Off-site SEO refers to things off of a website that can affect search engine rankings, such as high-quality backlinks. All of these work together to create a higher ranking.

Website SEO Audits

SEO audits are one of the many ways an SEO company offers SEO tips for a website. This audit looks at how well your site is currently performing so that a company can understand where to go from there. Search engines use a lot of different factors to analyze and rank websites. An SEO company will use an audit to check how your site performs on these factors. It helps to determine problem areas that need to be fixed in order to take your site to the next level. They’ll provide you with a list of everything you can do to improve the SEO of your website following the audit.

This audit covers things like on-site SEO and hyperlinks, the current state of your SEO content, and the backlinks you get from other websites. Backlinks are an essential part of an SEO strategy, but not all links are created equal. It reflects poorly on your site if you are linked to by a questionable source. An audit is useful because the first step to website SEO is understanding your current situation.

Create High-Quality Helpful Content

The most common mistake people make when writing content for website SEO is not paying enough attention to humans. Great quality content is written for humans first and search engine crawlers second. If you focus too much on keywords, you end up with a garbled mess. Instead, build your content strategy around helpful and high-quality content that users enjoy reading.

Make sure that you break your blog posts and articles up with headings and subheadings. These headings create pauses in the content and make it easier for humans and robots alike to process. The heading should offer some information about what the following paragraphs will discuss. People these days rarely read an entire blog post. They tend to focus on the things they think are most relevant to them. Headings stand out from the rest of the content and catch the eye. People may skim the post for a particular heading and read that section.

It’s good to have links to the content on your website, but these link names should be clear and concise. A great example would be “https://yourcompany.com/projects/our-first-project” as the link clearly displays all the information a person could need.

Use Backlinks Effectively

Backlinks are among the most important website SEO tools. Backlinks have been used in marketing and SEO for years. The more links you have to your website, the better your traffic and reputation, not to mention your rank on search engine results pages.

While good quality backlinks are as effective as they’ve ever been, how you develop those backlinks has changed over time. There was a time when you could just get backlinks on any website and have it be enough. These days, however, things are a little trickier.

Links should be generated on websites that not only have high authority themselves but are relevant to the original website. For example, a restaurant should aim to get links from directories and review sites. It wouldn’t be suitable for a company selling skateboards to be connected to a baby products website, even if that website was the most authoritative in its niche. A successful SEO company will incorporate backlink strategies into the overall content marketing strategy.

Another common tactic that no longer works is posting links to your site across blog posts and forums. While this will technically create a link to your website, it’s a weak quality link that search engines will penalize you for having. Get high-quality links from high-quality sources.

Use Keywords

Keywords are the lifeblood of SEO. This is something everyone knows. The problem is that not everyone understands how to use them properly. One of the most important SEO tips for website owners is to make good use of the right keywords.

Keyword spamming – the act of using keywords as much as possible – is looked down on by readers and search engines alike. People can tell when you’re trying to spam as many keywords as possible, and they don’t like it. It’s also bad for search engines because they want to see the proper utilization of keywords. Keywords should be used a handful of times in the text, with a keyword density of around 2-4% at the very most.

Try to focus on unique and long-tail keywords, so you have less competition. Don’t use the same keywords that everyone else is. Try to find something that people are searching for to find you. There are lots of ways to go around finding and creating good long-tail keywords. Google themselves have several SEO tools you can use.

Optimize Your Pages

They call it “search engine optimization” for a reason — you need to optimize everything. Optimizing your pages means finding ways to make your site load quickly and efficiently. Spread out content to make it more readable, so people are less tempted to feel overwhelmed and click off the site.

User engagement is a key aspect of website SEO, and they will leave your site quickly if the experience is not optimized. A high bounce rate can lower result in websites being ranked lower by search engines.

There are lots of things you can do to optimize your content. Compress images so they load faster, consider how items are placed on the page, and include on-site links and navigation when you can. The better optimized your pages are, the more effective they are at capturing leads and converting them into customers. Check the graphic to see more about how to optimize your pages effectively. A perfectly optimized page is one where all these elements are implemented together. Even one poorly optimized aspect can ruin the effectiveness of other aspects.

Summary

What is SEO? It turns out the answer is more complicated than you might expect. SEO is getting your website to load quickly and effectively. It’s getting links to your website so people visit. It’s using keywords properly. At the end of the day, SEO is all about generating organic traffic for your website in an efficient way.

How to Use Google My Business to Boost Your Content & SEO?

How to Use Google My Business to Boost Your Content & SEO?

By | seo advice for business

Knowing how to use Google My Business is standard for every digital marketer, right?

Actually… no.

While there are plenty of lengthy-but-vague help docs out there, finding answers to specific problems can be challenging.

To take some of the leg-work out, we’ve created a handy worksheet and chart tool to determine your eligibility, and to help understand what to do if you have multiple listings or service area businesses (SABs).

We’ll also help you understand how posting content to your Google My Business listing can support your business in a number of ways.

Find out:

  • How does Google My Business fit into my content strategy?
  • Why should I care about Google My Business?
  • Does Google My Business help me with SEO?
  • How does a content marketing platform help me manage Google My Business?

Tools:

  • Google My Business verification troubleshooting guide.
  • Guide to Google My Business Optimization.

Why Should I Include Google My Business in My Content Distribution Strategy?

As content marketers, we often fail to acknowledge a significant part of our responsibility is to ensure our intended audience actually becomes exposed to our content.

One way to do this is to update your Google My Business listing weekly as a channel to share your current content.

Content particularly relevant to Google My Business is locally-focused content (for example, events or specials.)

Why Do I Need Google My Business?

Did you know, on average, businesses receive 943 Search views and 317 Maps views each month?

This data, from a 2019 BrightLocal study of 45,000 anonymous local business listings, shows there is a great opportunity to get more views, clicks, and actions as a result of your localized content.

Reasons why a Google My Business Listing is Useful.

To see the proof, you can check out Google My Business Insights to gather data on how many people viewed your listing, saw your post, clicked on it, and engaged.

However, Google My Business Insights may not always be accurate.

Consider using Google tracked links in your posts to more accurately report clicks and engagements right in Google Analytics.

Google My Business helps digital marketers get views on their content without having to wait for Google to rank it in the top ten search engine results.

The benefits of posting on Google My Business go beyond acquiring views and clicks on your latest content.

Regular posting can earn you a coveted spot in the local 3-pack, which is the top 3 business listings for relevant search terms, and this placement alone is a valid reason to add a new post at least every 7 days.

Creative Google My Business Content.

Additionally, the same BrightLocal study also revealed a typical business receives up to 59 actions per month on Google My Business.
These actions can be clicks through to your website, requests for directions, or phone calls.

The majority of actions are in the form of clicks, but unless your Google My Business listing is optimized, you could be missing out on actual phone calls or in-store visits.

Yikes!

Your posts on Google My Business signals to Google indicating your business is the right one to display for related searches locally.

Reviews on Google My Business are critical.

They effectively represent your customers’ confirmation your business is reputable, especially when you take the time to respond to each one; positive or negative.

In fact, a prompt, empathetic, and helpful response to a negative review can be more valuable than a positive review.

We all make mistakes.

Consumers appreciate those businesses willing to accept and fix them in a timely fashion.

An important point, and perhaps the most important of all, your posts show potential customers what’s new with your business at exactly the right time – when they are looking for it.

A 2019 study from Ben Fisher reported only 17% of the businesses reviewed had a post within the last 7 days.

So, more than 80% of businesses did not have anything new to share with searchers who are actively looking for their businesses.

Inconceivable!

Troubleshooting Guide for Google My Business

What Kind of Content Should I Be Creating for Google My Business?

Keep Your Listing Complete & Accurate

Before you create any content, ensure your GMB listing is complete (address, telephone number, business hours, business overview, products/services, etc.) and accurate (links to your website, social accounts, other relevant sources of information.)

This may seem basic, but far too many small businesses neglect the details and Google is all about details.

Share Offers & Specials

You can experiment with creating content specifically for your Google My Business listing.

It’s important to remember the intent of the person viewing your listing is likely more transactional.

This means you can take a more direct sales approach: offers, specials, or what sets your business apart from your competitors.

Post Encouraging Content

If your business sees customers at its location, you can describe the experience you want your customers to have when they arrive.

Videos, photos, and even introductions to the team members they will meet are all great ways to encourage customers to visit you.

Make your Google My Business page inviting for your customers. Think “Daily Specials,” “Seasonal Offerings,” or even weather-related: “Our Patio is Open!”

Create a Media-Rich Listing

Invest in working with a Google-certified 360 virtual tour professional to add videos to your verified listing, or create your own video to introduce yourself and your business.

(Be sure to also upload this to YouTube and optimize your channel for the best results; another important topic on its own.)

Introduce Photos

Your shop, office, or business photos should be used as your cover image.

Try including photos of your work or featuring your products.

Share projects you are proud of or which have garnered a special review.

In fact, many of your contributions to Google My Business should come in the form of photos.

There’s compelling evidence that businesses with 100+ photos in their Google My Business listing get more clicks.

Answer Questions

Check to see what questions potential customers are asking about your business and answer them in a blog post shared on your listing.

Does Google My Business Actually Contribute to SEO?

Yes, it does – at least locally. It can help in a few ways.

Not only does a verified and optimized Google My Business profile stand a better chance of being in the local 3-pack, putting your presence at the top of search results, it can also indirectly help your website rank.

It does this by providing social signals to Google, by driving traffic to your website, and by providing social proof in the form of reviews.

Google says local search results are based on “relevance, distance, and prominence.”

  • Relevance: How well a listing matches the intent of the searcher.
  • Distance: Google pairs searchers with verified businesses in close proximity.
  • Prominence: How well-known your business is.

Can a Content Marketing Platform Help Me Manage My Google My Business Listing Better?

A content marketing platform can help you manage all of your content better.

It brings planning and clarity to your content calendar and ensures you stay on top of creating regular posts within Google My Business, which is an easily forgotten task.

Having a content marketing platform brings structure and focus to your content marketing plan and helps you to draw upon the expertise of multiple team members with features to make collaboration easy.

A content marketing platform gives you a process to work from and analytics to help you to better understand how your activities are working.

If you can identify activities that are making a positive impact, then you can use these ideas for future content items.

Tailoring Content for Google My Business Seems Like a Lot of Work – Why Isn’t Updating My Website Enough?

Google My Business is a free tool, which has a direct impact on current local businesses.

As with anything, you need to feed it to make it grow. Google will not connect-the-dots for you.

The intention of Google My Business is to provide searchers with immediate and accurate information.

Achieving rank takes time and this isn’t useful for relaying information that will go stale quickly.

And, in so far as it’s a tool offered by Google, one has to believe Google puts a high stake on content maintained there.

Think of Your Own ‘Google My Business’ Experience

It’s a lot to expect for digital marketing managers and small business owners to become skilled at Google My Business, on top of the myriad of other marketing activities required to foster a presence online.

Because of the vague help documentation from Google and frustratingly long response times from Google, it can be tempting to leave it for another day.

Ultimately though, think of the last time you performed a local search and how easy Google My Business made the process of choosing where to go.

Once your listing is verified successfully, your time investment is likely only an hour or two a month and we suspect there are many further opportunities to come with this great, free business tool.

Find the time in your schedule to dig in and really ‘own’ your Google My Business listing.

Use this worksheet to help gather up the information you need to get started: Guide to Google My Business Optimization.

Digital Marketing Agency

How to Take Your Digital Marketing Agency to the next level?

By | Digital Marketing & Google News

Are you looking to take your marketing agency to the next level? There will come a time where you are ready to take the business forward to compete at a higher level, but knowing how to go about doing this is difficult, particularly when you consider what a large industry it is and how competitive it can be. It will depend on your business and the challenges that you face, but there are a few effective strategies that you could try which could make a big difference to the success of your brand and help to take you forward. So, if you feel that it is the right time to take the business forward, here are a few ideas.

Follow Up With Clients

Following up with existing clients is intelligent for a few reasons. First, it helps you to gauge how happy they are and if there is any aspect of the service that could be improved; plus, it also allows you the chance to obtain a client review which will be useful for securing future clients and improving your reputation. It will also help you forge stronger connections to your clients which should help you to retain them (provided that they are happy with the service that you provide).

Show Your Expertise

Digital marketing is a fast-changing and complex industry, but it is a service that is required by every type of business. This means businesses need to feel that they are in safe hands and are experts in the field, so you need to take steps to show your expertise with creating quality content. This content should be engaging, geared towards your target audience and use a variety of media to make it more impressive and appealing.

Use An SEO Reseller

SEO is usually the most important form of digital marketing which delivers the best results, but it is also time-consuming and can be complex. Using an SEO reseller is a smart idea because this will see the work completed by an expert — but still under your brand name — so you will benefit from the results. It frees up a huge amount of time for you to focus on the other services that you provide.

Automate Where Possible

In order to take your business to the next level, you will want to improve efficiency so that you can free up time and reduce stress. Automation is an excellent way to do this as there are all kinds of repetitive admin tasks that can easily be automated which can free up time, but also reduce errors and streamline the entire business.

These are just a few ideas for how you can take your digital marketing agency to the next level. There will come a time where you are ready for the next step, but it is hard to know how to go about doing this in such a large and competitive industry, which is why it is useful to know a few of the most effective strategies.

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