There are two kinds of social marketing: organic and paid. With audience demographics and interests becoming more diverse than ever, paid social marketing is an efficient way to target customers…
These days, startups live and die by the clicks they get. If your website isn’t optimized for search, customers won’t find you, much less buy from you. But SEO, much…
Since the Americans with Disabilities Act (ADA) came into effect in 1990, it has required that places of public accommodation meet certain standards of accessibility for people with disabilities. The…
What’s required to meet accessibility standards in the United States? Here’s everything you need to know to avoid accessibility violations. What Are Web Accessibility Laws? Title III of the Americans…
Report Highlights Google paid search CPC increased for the first quarter of 2020 in Q4, rising 4% year over year after a 1% decline in Q3. The quick reversal in…
From the humble beginnings of the Internet and online advertising, we’ve reached an era where the Internet is an essential communication tool, and online advertising is valued at more than…
Be it a D2C eCommerce brand or home-based startup, social media makes high-impact marketing campaigns possible on a shoestring budget. Social commerce is the implementation of social media to increase…
Facebook advertising, when done correctly, can be a major asset to your marketing efforts. Facebook offers businesses a wide variety of advertising options to choose from, and with a network…
It's well established that video has been one of the breakout trends in the marketing world for the past decade. But how is that assertion standing up to the twists…
Exploiting the immense potential of artificial intelligence to excel in business is no longer a far-fetched pipe dream. Many companies have already discovered this, and as technology advances at a…
