Every week this year I’ve been talking 1-on-1 with business owners, marketing managers, and marketing consultants about their SEO strategy. My key takeaway? There is still a lot of confusion…
Did you know there are 4 parts, or pieces, that every successful digital marketing campaign must have? If you’re missing or deficient in any of these 4 areas, then your…
With digital marketing, there is certainly no shortage of hype about all the different tactics to drive traffic to your website. There’s SEO, Google Ads, Facebook Ads, LinkedIn, YouTube, email…
I have a distinct memory in high school when one of my friends held up a wrapper that had the company’s website printed on it and we all thought it…
In business, every position has a defined role. Salespeople sell. Customer service ensures customers are happy. The product development team improves the product. And the list goes on and on……
1. Take a good, long look at your posts. People are busy, and they check their social accounts on the go. For now, Twitter's character limit forces marketers to be…
As more and more small businesses are going through digital transformation, there’s an emerging demand for new ways to attract and engage customers. As online shopping is becoming a norm,…
Your website may look great… but it may also be hurting your sales. Why? Because it wasn’t build with your audience in mind. Here were three fixes: 1. Website speed.…
Pricing objectives are an essential component to consider when pinning down an ideal price point. What you charge for a product or service can't be chosen indiscriminately. Having no idea…
Every day we read data breach scandals by ad tech vendors. We are getting tracked every day with hidden cookies, and permissions we give unconsciously. According to Juniper research, advertising…
