If you’re even marginally familiar with SEO, you’ve likely heard the maxim “content is king.” While I won’t be discussing that exact topic today, the claim still has some relevance…
We all rely on specific tools to do our jobs as SEO professionals. Often we gravitate toward the tools that save us the most time while also providing us with the best…
More traffic, more links, more conversions – the trifecta of search engine optimization (SEO). Whether you’re an SEO expert or a website owner looking to increase your presence online, you know that engaging, SEO-friendly…
You'd be hard pressed to find a tactic more capable of winning and losing customers than personalization. In the past, bad personalization has cost businesses three-quarters of a trillion dollars. In the…
Changes to the core concepts of quality and authority over the past year have altered the course of SEO forever, with Google both improving algorithms and increasingly relying on human…
Intelligent automation allows SEOs to schedule tasks and immediately activate data to inform smarter optimizations. Creating an automation strategy should be top of mind in 2019 – indeed, it was…
Let me be clear - this article isn't about Shopify. I believe that Shopify is the no-brainer eCommerce solution for any small or medium business. This article is about YOU or YOUR BUSINESS.…
A report released by Sucuri states that over half of sites hacked in 2018 were done so for SEO reasons. These hacks target web sites in order to try to manipulate the…
Use the hierarchy of your site's technical SEO needs to understand its technical growth and actualization — and uncover what to do next to improve it. What makes a site…
Do you really need an SEO website audit? It’s amazing how many businesses put their heart, souls and (often) a lot of money into creating a website but then neglect…
