Pricing objectives are an essential component to consider when pinning down an ideal price point. What you charge for a product or service can't be chosen indiscriminately. Having no idea…
The year 2020 was when the world truly 'discovered' YouTube. People had 'time on their hands,' which led to a sharp upswing of new YouTube creators. From a spike in…
1. Stop the scroll This goal is clear. Facebook autoplaying the audio as well as the video when a user opens their news feed provides a huge opportunity, but it's…
That first goal when opening a small business is basically the same for everyone – creating a brand that will lead that first wave of consumers straight to your homepage…
As one of the most important B2B social media platforms, LinkedIn can help you attract more eyes on your business. At the moment, it is one of the most popular…
Google Tag Manager (GTM) is the perfect way to add and update your tracking tags without ever having to edit code. While most of us use it every day for…
It seems like every day I read about a new brand creating an influencer network. Whether they’re taking an opt-in approach or inviting advocates to participate based on their own…
There are two kinds of social marketing: organic and paid. With audience demographics and interests becoming more diverse than ever, paid social marketing is an efficient way to target customers…
These days, startups live and die by the clicks they get. If your website isn’t optimized for search, customers won’t find you, much less buy from you. But SEO, much…
From the humble beginnings of the Internet and online advertising, we’ve reached an era where the Internet is an essential communication tool, and online advertising is valued at more than…
