
There are many email marketing tips and tricks that have been going around in the industry. Each of them works differently for every organization. As a marketer, you have to find the best one that aligns with your service and organization as a whole. Almost 77% of B2B marketers have been using email marketing for driving leads. Another report says that there are around 72% of B2B buyers that want to share useful content through email.
Using the relevant images in the email

Clean design
You may have heard this “simplicity is the ultimate sophistication.” When your email is cluttered with much content, colors, the reader may get distracted from the real message. Make sure that your emails are pleasing for their eyes and motivate them to read it till the end.Using Gmail ads for targeting the competitor’s audience
As in B2B, we know a lot of attention is given to the competitor’s customers. Gmail ads help in targeting the Google ad campaigns to the recipients who have received the email from the competitor. This can be helpful for some of the businesses and generate good leads.Working on the right subject line
You would have heard this many times from the industry experts, “a right subject line can make or break the connection with the potential customer.” In a competitive world, when you have just a few seconds to catch the attention of the recipient while they go through a pile of other emails, the right subject line can be the best connector between you and your prospect.Linking it to the landing page
