
Search engine optimization – better known as SEO – is the practice of boosting the quantity and quality of website traffic. Website SEO uses organic search results to increase brand exposure and website traffic. It’s about understanding people and what they are looking for online. Once you know your audience, you can deliver the content they want, which in turn improves engagement. We previously discussed the best strategies to implement during COVID-19 and SEO is one of the most crucial aspects. Let’s discuss why SEO is so important and also learn some top tips that you can apply to your business to list higher in the all-important search engine rankings.
Why is SEO Important?
SEO tools are important because search engines are at the heart of online traffic. While paid advertisements and social media can still be effective, most online traffic comes from search engines. Search engines cover a lot more digital real estate and find themselves in front of more people. SEO results also get more clicks than paid advertisements. Around 3% of people (2.8%) click on paid ads. SEO offers up to 20 times the amount of traffic as paid advertising. With statistics like these, you simply can’t ignore its importance. If SEO seems too complicated to grasp, consider hiring a business that specializes in SEO. It’s impossible to talk about SEO without recognizing its longevity. Good quality SEO by a company is evergreen. The content will always be there on your website, continuing to generate traffic for weeks, months, and years. Paid advertisements last only as long as the money does. SEO never goes away. There are several different kinds of website SEO an SEO company will use for your website. The most common ones are content SEO, image SEO, and off-site SEO. Content SEO is optimized website content like articles and blog posts. Image SEO covers meta-descriptions and names for images on websites. Off-site SEO refers to things off of a website that can affect search engine rankings, such as high-quality backlinks. All of these work together to create a higher ranking.Website SEO Audits
SEO audits are one of the many ways an SEO company offers SEO tips for a website. This audit looks at how well your site is currently performing so that a company can understand where to go from there. Search engines use a lot of different factors to analyze and rank websites. An SEO company will use an audit to check how your site performs on these factors. It helps to determine problem areas that need to be fixed in order to take your site to the next level. They’ll provide you with a list of everything you can do to improve the SEO of your website following the audit. This audit covers things like on-site SEO and hyperlinks, the current state of your SEO content, and the backlinks you get from other websites. Backlinks are an essential part of an SEO strategy, but not all links are created equal. It reflects poorly on your site if you are linked to by a questionable source. An audit is useful because the first step to website SEO is understanding your current situation.Create High-Quality Helpful Content
The most common mistake people make when writing content for website SEO is not paying enough attention to humans. Great quality content is written for humans first and search engine crawlers second. If you focus too much on keywords, you end up with a garbled mess. Instead, build your content strategy around helpful and high-quality content that users enjoy reading. Make sure that you break your blog posts and articles up with headings and subheadings. These headings create pauses in the content and make it easier for humans and robots alike to process. The heading should offer some information about what the following paragraphs will discuss. People these days rarely read an entire blog post. They tend to focus on the things they think are most relevant to them. Headings stand out from the rest of the content and catch the eye. People may skim the post for a particular heading and read that section. It’s good to have links to the content on your website, but these link names should be clear and concise. A great example would be “https://yourcompany.com/projects/our-first-project” as the link clearly displays all the information a person could need.Use Backlinks Effectively
